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COOP
The COOP use video on a regular basis to communicate important messages to their large workforce. It was decided that one way of communicating their message with some degree of humour and self denigration would be to use senior Directors playing the parts of the main cast from the hit tv series, the Royle Family'.
As the script and props were created in-house the content complied with all normal copyright issues.
The programme was shown at the conference and there was a standing ovation with requests to show the programme again at the end of the conference. The important message was delivered in a sensitive yet humouros way which enabled all parties to engage in a serious debate, which entirely met our clients objectives.